Friday, 27 June 2014

How to increase traffic of new website

All new startup website struggle to get the traffic and their problem become more severe because of budgetary constraints and inexperience .Though the product they gave having very good quality, and services are best for the customer . If customer don’t know the about the website then how they will come to the website. Lacs of website gets register daily but only a very few do well. Most of them end up losing the ground without a good fight and business gets windup. To increase the traffic of the website we have three options 

1 Take the help of mass media advertising .Which is advertisement in news paper, FM radio ,TV commercial, Hoarding ,Banner and Posters Etc . This mode of advertisement require budget in Millions. You can get fast recognition and the traffic in a very short period of the time but very few entrepreneur can afford it at the initial stage of their business. 

2 Paid online advertising such as Pay per Click ad on Google, Facebook, Bing and other high PR website. Banner ad on Rediffmail ,Yahoo, Hotmail and other website of high page rank. This mode of advertising is relatively cheaper .You can target your customer as per the segment ,Area ,Age group, and search of keywords .But once you stop advertising, traffic to the website decrease drastically. Also the cost of PPC and online ad is also high.

3 SEO (Search Engine Optimization) is also a tool to draw the traffic on the website with the help of Link submission in High PR site. With the help of SEO and other social media advertising you can improve the Page Rank of your website. Once the rank of website improve it comes on first page in Google, Yahoo, Bing and other search , Customer will come to your website naturally. Time consuming ,needs patience but have long term promise of attracting the traffic. Cost of SEO is also not high any one can bear the cost.

4 Social Media marketing is also a good way to get the traffic to the website .You can take the help of various Social media website such as Facebook, Twitter ,Pinterest, Digg , StumbleUpon, Linkedijn and other social media website to have the direct connection to the customer. You can interact with the customer directly and tell them about your product or services and convince them to purchase directly and communicate to their friends for the services your website offered. SMM is cheapest of all but required patience to have considerable fan base of your page and website. It also help you to have good page rank . DIGG, Pinterest and StumbleUpon is the best social media website to bring the traffic on your website.You can take the help of viral video like mentioned below to increase the fan base and awareness.
https://www.facebook.com/photo.php?v=784170871593165
It will help you to spread your website awareness and reach to more people in shorter time. In our next article we will discuss in detail about the usage of social media marketing, Blog writing and article writing .Their strength and weakness and ways of attracting the traffic. 
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